Who is Soul Luxury

In everything that we do, we challenge the status quo. For luxury lifestyle companies, we focus on understanding how they can be a part of the current evolutionary shift.

We help decision makers gain insights by connecting them to their Soul Essence. By infusing SOUL to the business, we support our clients to successfully lead in the emergent future where EMOTIONS are the NEW CURRENCY.

The Quintessential Self:“The endless search to realize the idealized version of themselves that they carry around in their head.” Consumers are looking for brands to deliver goods to “help them fulfill their dreams to be better human beings.”Extract 5 Trends Shaping the Future of Luxury Trave Laura Powell, Skift

Accomplished business leaders who operate on both levels – the rational business level and the more intuitive SOUL level - we give context and thought leadership to this evolutionary shift.

Meet the Team

We have known and respected each other for many years. While pursuing different careers, we evolved side by side and as a natural evolution are now united by the same vision.

Claudia Roth

Founder & Managing Director

Claudia is an expert in evoking the spirit of Soul Luxury after twenty-five years of working across the globe with the world’s most prestigious hotel portfolios. She brings a wealth of international experience that allows her to create environments that address the emotional needs of the customer in ways that yield solid business results. With a unique voice and an eye for impeccability, Claudia blends together the hard and the soft side of luxury to drive high levels of customer engagement and build competitive advantage for her clients.

As the Vice President Europe, Middle East & Africa of The Leading Hotels of the World, – one of the largest luxury hotel collections in the world with more than 375 hotels in 75 countries,-  she was responsible for the development of strategic sales and marketing initiatives to drive revenue to member hotels worldwide within the network.  Managing a diverse team across the EMEA region (Europe – Middle East & Africa) based in 7 regional offices in London, Frankfurt, Paris, Milan, Madrid, Dubai, Moscow – she has a track record managing and leading multi-cultural, vastly diverse teams through growth, change and transformation. Claudia is a senior business executive with extensive experience and a recognized influencer and opinion leader in her field. She regularly publishes though-leadership articles.

As a pioneer in consciousness and luxury lifestyle, she understands that clients are seeking ‘deeper meaning’ when engaging with brands which she firmly believes is the key differentiator in today’s world.

She developed the Soul Luxury Framework, which her company successfully uses, in the work with global luxury brands.

Claudia’s passion is combining her business nous with her visionary spirit to inspire others to view life and business differently, and thereby understanding the shift in global consciousness.

Sue Liburd MBE


Futurist re-coding organisational DNA. Sue combines her effervescence and business acumen to inspire the human spirit within businesses. She sparks bigger thinking and the envisioning of new possibilities.

“I’m on a mission to influence the world for the better, through the medium of business.”

Possessing impressive global experience in managing, leading and developing human capital within prestigious brands. Her international credentials have resulted in clients achieving increased competitive advantage often in highly competitive markets.

Awarded an MBE in 2016 for her services to Business, Charity and Voluntary organisations, she is currently a Group Chairman of the Academy for Chief Executives, enabling successful business leaders to achieve more from themselves and their business, Director of Compasse UK, a premium UK rum producer and founder of the Welfare Foundation provider of thought leadership for leaders within the health & welfare sector.

Bianca Botten


Bianca is the administrative and organisational cog that keeps Soul Luxury’s wheels turning.

A skilled thinker and graphics whizz, a builder of long term relationships with a background in design, her integrated support services never fails to impress.

She comes from a design background and has a keen interest in business support. Her experience as a personal assistant, office administrator and legal secretary has given her the knowledge and experience to support Soul Luxury.

With a “no hassle, get the job done attitude” infused with enthusiasm, a smile and an eye for perfection, she never fails to impress. And that’s true!!