Who is Soul Luxury

In everything that we do, we challenge the status quo. For luxury lifestyle companies, we focus on understanding how they can be a part of the current evolutionary shift.

We help decision makers gain insights by connecting them to their Soul Essence. By infusing SOUL to the business, we support our clients to successfully lead in the emergent future where EMOTIONS are the NEW CURRENCY.

The Quintessential Self:“The endless search to realize the idealized version of themselves that they carry around in their head.” Consumers are looking for brands to deliver goods to “help them fulfill their dreams to be better human beings.”Extract 5 Trends Shaping the Future of Luxury Trave Laura Powell, Skift

Accomplished business leaders who operate on both levels – the rational business level and the more intuitive SOUL level - we give context and thought leadership to this evolutionary shift.

Meet the Team

We have known and respected each other for many years. While pursuing different careers, we evolved side by side and as a natural evolution are now united by the same vision.

Claudia Roth

Founder & Managing Director

In the midst of a successful career in the high profile world of luxury hospitality, Claudia arrived at a turning point in her life. An unexpected, yet welcome, transformation brought with it the realization that others, too, were longing for a more spiritually holistic lifestyle. She sensed that many were getting ready to look beyond the purely materialistic world. Within the framework of Soul Luxury, Claudia Roth uses her business acumen as well as a more soulful intelligence to create innovative and commercially successful business solutions. She is passionate about combining the worlds of business and spirituality helping to bring about a paradigm shift in society. Claudia is also one of the co-founders of the Healing Summit

Sue Liburd MBE

Managing Partner

Futurist re-coding organisational DNA. Sue combines her effervescence and business acumen to inspire the human spirit within businesses. She sparks bigger thinking and the envisioning of new possibilities.

“I’m on a mission to influence the world for the better, through the medium of business.”

Possessing impressive global experience in managing, leading and developing human capital within prestigious brands. Her international credentials have resulted in clients achieving increased competitive advantage often in highly competitive markets.

Awarded an MBE in 2016 for her services to Business, Charity and Voluntary organisations, she is currently a Group Chairman of the Academy for Chief Executives, enabling successful business leaders to achieve more from themselves and their business, Director of Compasse UK, a premium UK rum producer and founder of the Welfare Foundation provider of thought leadership for leaders within the health & welfare sector.

Markus K. Zeber

Managing Partner

Markus, a senior executive with roots in high profile industries – fashion, aviation, travel & hospitality -, held leading positions with renowned iconic brands such as Chanel, Lufthansa, Singapore Airlines, Sixt, and Starwood. His extensive and profound understanding of brands and their requirements to remain relevant together with a deeper awareness of the evolutionary transformation in customer mindsets, makes Markus a visionary for brand positioning in a new era. Markus is a strong believer of strategic partnerships and develops unique eco-systems of likeminded and soulful brands to expand common success and individual iconography.

“In an ever-changing world, brands and products need to be felt and to be exprienced to stay relevant”

Bianca Botten


Bianca is the administrative and organisational cog that keeps Soul Luxury’s wheels turning.

A skilled thinker and graphics whizz, a builder of long term relationships with a background in design, her integrated support services never fails to impress.

She comes from a design background and has a keen interest in business support. Her experience as a personal assistant, office administrator and legal secretary has given her the knowledge and experience to support Soul Luxury.

With a “no hassle, get the job done attitude” infused with enthusiasm, a smile and an eye for perfection, she never fails to impress. And that’s true!!