The Founder’s Story

The life changing Blackberry imprint on my face


My life had been both exciting and hugely rewarding for quite a long time. My career in luxury hospitality was flourishing, taking me around the world in luxury and style. I enjoyed so many special moments in my rise to the top and as far as I was concerned, there was nothing to question. Life was good. I loved my job and there was really only occasionally some inner boredom, which, once in a while, put a little bump in my smooth ride. I tried new things, experimented a little, but never did anything that could rock the boat.
During one trip, however, I suddenly found myself out of my comfort zone. Little did I know then that it would prove to be a major turning point in my life.

During that momentous trip, my self-image was being poked and prodded. Up until that point, I was not even aware I had one, but there it was, with me playing the starring role. Suddenly, that self-image I was playing out was being mirrored back to me in full view, and it became rather painful to realize that it was all an act.
Suddenly, during this meeting at an ashram, I became apprehensive (most unlike me!). I resisted all contemplation and judgment and essentially shut down.

On some level, I was scared I would not be enough to handle the situation. In the ‘not knowing’, self-doubt overshadowed my confidence. There were no hard-earned success points coming to my rescue. The feeling of entering a void remained with me for some time. Eventually I had to turn my gaze inward, on my manufactured image, that idea of a self. I started to study my traits. And it was not all bad.

Then there was a shift, and a quick acceleration. One morning during a business trip, I woke up in the luxury environment of The Ritz Paris with an imprint of my Blackberry on my face. It was that symbol of my corporate self-image of success and self-importance, which completely changed my life. And the trajectory of my career….to Soul Luxury.

To see Claudia tell her own story, watch the video below: