As announced by Harper’s Baazar Harrods the world-famous luxury department store located on Brompton Road in Knightsbridge, London opened the biggest self-improvement space only recently. “With world-renowned residents ready to transform you inside and out, the new clinic is everything you’d expect from the iconic department store – and more.” READ HERE
Another similar announcement was made by Marriott only a few days ago. Marriott Hotels in Europe has unveiled a new series of Transform with Marriott workshops to empower guests to achieve their full potential and inspire a generation of forward-thinking achievers. READ MORE
It is clear consumers are seeking more than mere experience. They crave something authentic and meaningful to which they can connect on the most personal level and, in doing so, undergo an actual sense of transformation. However consumers can see through a mocked-up, glossed-over marketing campaign as clearly as a glass door. The shift consumers are seeking can only be sought from a genuine connection; one that can only come from within – from an exploration of awareness and an unwavering commitment to authenticity, integrity and SOUL. Clearly, we have arrived in the Transformation Economy where ‘A better me’ is the product.
What does this evolutionary shift mean for luxury lifestyle brands in terms of the physical design of the space, in terms of operation, of leadership and employee engagement?
It is more important than ever that brands need to find their unique currency of connection in the Transformation Economy where the product is not longer the experience but the actual transformation of the client.
Everything is shifting, changing and evolving … hybrid models are emerging everywhere!
We are living in exciting times!