How to Evolve
SOUL LUXURY AUDIT
We conduct Soul Luxury Audits, which are unique. Designed to provide insights into the strength and depth of your brand’s Emotional Currency — which research demonstrates has a direct influence over your future business success.
Soul Luxury helps you understand, create, and effectively utilise your Emotional Currency through the identification of your unique set of Emotional Touch Points (ETP). These are the moments when an individual engages with your brand in such a way that they feel moved and inspired on a deeper level. ETP’s speak to the hearts and souls of your customers.
Underpinned by the Soul Luxury Framework (pictured below), the audits assess the alignment or misalignment of the three dimensions of your brand experience:
- Physical Experiences
- Digital Experiences
- Emotional experiences
In simple terms: the depth of the alignment and coherence of these three-dimensional experiences dictate the value of your Emotional Currency, which is your brand’s differentiator and brand asset.
DESIGNING EMOTIONAL TRANSFORMATION POINTS
Our approach to Designing Customer Touch Points is a very purposeful way to create an impactful experience during every interaction with your customer.
We look at every moment in your customer journey from their first interaction with your business through to the actual product experience and any relationship thereafter, we help you develop Emotional Transformation Points throughout their process.
Through our unique approach, Soul Journey helps you to adopt the mindset of your customers, decide upon designated Emotional Transformational Points, and then guide you in discovering what needs to happen from an operations perspective to create that desired emotion in line with your business goals.
From this exercise we then formulate brand standards for you to implement and thereby trigger those emotions in your customer on a consistent basis.
NICHE BRAND ADVISORY
Working with you to shift into the new space necessary to deliver strong emotional connectivity with your customer, we take your concept and help you refine how to apply it in the context of the Transformation Economy and thereby create a brand lifestyle which will resonate with your customer.
We also make recommendations for up-and-coming brands on potential business extensions and opportunities which are relevant to your brand.
Are you an executive or C-Level manager who is at a turning point and wants to see things differently?
Do you need a new viewpoint or a fresh perspective in order to begin to implement change in your organisation?
Working in a one-to-one environment, we advise on ways to see the new normal and how to evolve your business outlook. Sessions are customized to your personal and business needs, challenges, goals, and expectations in order to take your company to the next level of commercial success.