The customer
mindset
evolution
As a result of the rapid technological growth our basic needs continue to transform. The luxury consumer has reached the top level of Abraham Maslow’s Hierarchy of Needs. They now crave self-actualization, deeper meaning, and connection.
Brands must create a new paradigm of success, one that recognizes the evolving human desire from mindless luxury to more profound meaning by engaging customers in brand experiences, which resonate on a deeper level.
What is Soul Luxury?
WE REEVALUATE THE MANNER IN WHICH LUXURY LIFESTYLE BRANDS CONNECT WITH CONSUMERS
How companies stay relevant
Companies who want to remain at the forefront of their industries — or startups who want to disrupt the status quo — must now adapt to the new normal. It is no longer solely about creating the best product or service — the current evolution also involves fostering deeper meaning and connection with your customer.
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The new consumer mindset
The mindset of the affluent consumer continues to evolve. The days of acquiring as many objects and experiences as possible are over. As the world becomes more digitized, we have an intrinsic duty to create a deeper and more meaningful connection with the heart and soul of our customers.
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In the Transformation Economy consumers have opened up to a new global consciousness: one that makes them question, not only provenance, ethicality and integrity but also – importantly- authenticity and meaning.
Your clients and staff will experience deeper emotional engagement while your brand value, leadership position and communication will flourish – all with a healthy impact on the bottom line.
HOW YOU CAN BECOME A PART OF THE NOW
SOUL LUXURY AUDIT
Provides insights into the strength and depth of your brand’s Emotional Currency
DESIGNING EMOTIONAL TRANSFORMATION POINTS
Designs an impactful Emotional Transformation Point along our customer journey
NICHE BRAND ADVISORY
Creates connection and relevant business extensions for up-and-coming niche brands.
Keynote Speaking
Inspires audiences through keynote addresses & workshops
ONE-TO-ONE
C-Level Consultations on how to see the new norm.
CONTACT US TO FIND OUT HOW SOUL LUXURY CAN HELP YOU AND YOUR BUSINESS!
CONTACT US TO FIND OUT HOW SOUL LUXURY CAN HELP YOU AND YOUR BUSINESS!
The Team
Claudia Roth
Vision, Strategy & Implementation
Claudia is a former senior executive in luxury hospitality lately working as Vice President for The Leading Hotels of the World, the world’s largest luxury hotel collection. Her international career served as an inspiration for Soul Luxury. She is a unique voice understanding the deeper insights into the evolutionary shift in luxury lifestyle and is a pioneer in the Transformation Economy. Claudia founded Soul Luxury to help visionary brands create a new paradigm of success where emotional connection and deeper meaning underpins business strategy.
Sue Liburd, MBE
Human Potential, Emotional Engagement & Transformation
Futurist re-coding organisational DNA. Sue combines her effervescence and business acumen to inspire the human spirit within businesses. She sparks bigger thinking and the envisioning of new possibilities.
“I’m on a mission to influence the world for the better, through the medium of business"
Featured Content
Our collection of guest blog posts, reflections, testimonials and affiliated partners who share the spirit of Soul Luxury.